How well businesses fare is largely influenced by their brand and how people see it. Your brand speaks a lot about what your brand stands for, what products or services you provide, and how well you cater to customers. You know your branding efforts are really paying off once your business becomes a household name. For instance, people think of Colgate first when they think of toothpaste or Pampers when you talk about diapers. Then, there’s McDonalds for fastfood and Nike for sportswear and shoes. That’s what you call a really effective branding campaign. When you’ve managed to squish the competition, you can say you really did your best in delivering the essence of your brand.