If you look at today’s market, it can get nauseous since probably millions of businesses compete for the public’s purchasing power. Yet regardless of your business, you are nothing without your brand. The market is increasingly becoming competitive, so you need to have an effective brand that people can easily remember and relate to. It is the brand that separates successful and profitable businesses from the ones that don’t make it to the cut. Your brand communicates what the business is about, what you offer, and what sets you apart from the competition.
Your brand mainly talks about your promise to consumers. First and foremost, you need to define your brand before worrying yourself over other aspects of the business. However, you don’t realize it or get the answers in one go. It is more often than not a self-discovery journey, much like a trial and error thing before you can hit the jackpot. To find out the answers you are looking for regarding your brand, you must first be able to define your company mission. Then, list all your products or services and identify its various pros and cons. Know the public’s perception or pre-formed notion about your company. Are you happy with what they think? If not, what do you want to change and how do you intend to do it?
The Harley-Davidson bar and shield is arguably one of the most recognized logos in the